Rafael Rozendaal exhibited earlier this month at Isbrytaren in Stockholm. Isbrytaren is run by the London-based gallerist Carl Kostyal. I attended the opening hoping to see him. The place is usually chock a block but I had arrived early and it was empty all except for a good looking man in a suit. I immediately chatted him up, he was joking about a wedding he had to attend this summer…his own! As Kostyal, his gallerist, approaches us beaming I ask if he can introduce me to the artist it turns out I was speaking to him already. I thought only collectors and Jeff Koons wore suits in the art world? Luckily Kostyál is wild and Rafael humorous so we all laughed.
The press release for the exhibition entitled On and On reads “once again staring at a screen” but it is not his digital work that is on view. The artist has forayed into lenticulars, an innovation from the turn of the century. They shift in shapes and colors as you pass them by. Large wall projections intensified by shattered glass are installed. Simple but on point the work directly reflects the aesthetics of Rozendaal’s websites. They create a seamless connection between technology from the past and present. It is a veritable backward post internet era dialogue. I can stare at his on screen work for hours and found the lenticulars to be equally mesmerizing, albeit for a shorter period of time!
His Much Better Than This will be broadcasted on 47 screens on Times Square in New York between 11:47 until midnight all through February. If you are in New York don’t miss it!
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Anna Mikaela Ekstrand is editor-in-chief and founder of Cultbytes. She mediates art through writing, curating, and lecturing. Her latest books are Assuming Asymmetries: Conversations on Curating Public Art Projects of the 1980s and 1990s and Curating Beyond the Mainstream. Send your inquiries, tips, and pitches to email@example.com.